CLIENT
Ministry of Culture and Information Policy of Ukraine
Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine
Galyna Grygorenko, Head of State Agency of Ukraine for arts and art education
AGENCY
Yaroslav Vedmid, CEO
Hanna Savchuk, Project Manager
Iryna Pavlova, Art Director
Olga Mykhalets, Creative Producer
Olena Horobets, Art Director
Nataliia Stanko, Project Manager
Mariia Bezklynska, Project Manager
Anastasiia Zafiyovska, Graphic Designer
Iaroslava Goncharuk, Creative Copywriter
Eugeniy Pryshchepa, Technical Director
Iryna Shovkun, Project Manager
Viacheslav Doroshenko, UI/UX designer
Igor Bondarenko, Sound Designer
Yegor Kadomtsev, Video Editor
Ilya Reznikov, Videographer
Anastasiia Kukushkina, Motion Designer
Lyubov Petrenko, Creative Copywriter
Elyzaveta Zaremba, PR manager
Viacheslav Doroshenko, Graphic Designer
SUMMARY
The art project “Lesya Ukrainka: 150 Names” is the first attempt to popularize the classic writer of Ukrainian literature and celebrate her jubilee birthday in new formats. The idea was to celebrate the diverse personality of the writer: her 150 names rather than 150 years. To attract the wide audience we used a mix of online and offline tools, with exhibition and show as a core. Campaign made Lesya Ukrainka celebrity No. 1 in Ukraine, and the project “Lesya Ukrainka: 150 Names” became the major cultural event of the year.