CLIENT
Roche Ukraine
Maxim Proskurov, Healthcare System partner Chapter Lead
Olga Buriak, Public Affairs Partner
Martin Werschlan, General Manager
AGENCY
Yaroslava Gres, Partner
Oleksandr Todorchuk, CEO, Partner
Dariia Lubimova, COO
Kateryna Davydiuk, Team leader
Valeriia Dorosh, PR manager
Anton Dyakovskiy, Copywriter
Olya Garkusha, Brand manager
Alight
Kirill Lobasev, Technical director
Kirill Lobasev, Director
Kirill Lobasev, chief pilot
Kirill Lobasev, Chief Engineer
Kirill Lobasev, Animator
Kirill Lobasev, light artist
Skypix
ZODIACfilm
Kirill Lobasev, Partner
SUMMARY
Lung cancer is the deadliest form of cancer, yet the general public in Ukraine doesn’t pay attention to it. To draw attention to the problem during the time of the pandemic, Roche held a light and musical drones performance in the heart of Kyiv. The project reached 14,000,000 contacts in 1 day with $0 media investments and 76% of mentions of the large pharmaceutical company Roche. According to Google Trends analytics, it was in November 2020 that the peak of annual search queries on lung cancer was recorded.
