AGENCY
Ciro Sarmiento, Chief Creative Officer
Abe Garcia, Executive Creative Director
Benjamin Jara, Creative Director
Sergio Rojas, Associate Creative Director
Ameth Barrera, Senior Copywriter
Carlos Ortega, Senior Copywriter
Roberto Hernandez, Director of Social and Digital Strategy
John Costello, Executive Producer
Marialejandra Urbina, Executive Director of Planning
Gabi Reynolds, Senior Account Planner
Gustavo Zapata, Head of Art
Lorena Portillo, Copy Editor
Ruben Terrazas, Copy Editor
Anne-Marie Zorad, Print Production Supervisor
Scott Gassert, Executive Director of Media Planning and Strategy
Diego Lastra, Associate Media Director
DJNR Interactive
Pixel Power
Breed Music
Deaf Mule
SUMMARY
The Wild Detectives has worked to create an experience for Dallas locals built around books, booze, and community-driven cultural conversation. This vision came to a halt when the pandemic forced thousands of small businesses to close permanently. The WD found a way to keep their business afloat by creating a mock travel agency, gobookatrip.com, pranking their fans with the launch of their new e-commerce site with no media budget. Sales soared by 200% and the site garnered over 30K visits within the first three days with zero media investment.
