AGENCY
Michiel Rijshouwer, Creative Lead
Stefan Keukelaar, Concept Art
Wouter Kraaijvanger, Concept Copy
Claire Michielsen, Account manager
Saskia van den Eerenbeemt, Interactive producer
Feli Hansen, Media Strategy
Ganbaroo PR
Mariette van der Heijden, pr
Artbox Amsterdam
Geert Jansen, RTV-producer
Geert Jansen, Design and animations
Geert Jansen, Illustrator
Geert Jansen, Animations
Geert Jansen, Music & Sound
SUMMARY
We were amazed at the high prices people pay for perfume. So we decided to make our own. A real perfume, without the temptation of expensive bottles and over the top marketing. Our price: 4.99. The name: Lucht(Air). The campaign created a lot of buzz and free publicity. From newspapers to national tv. And engagement of a broad target group. Building up to a total of 42.9 million earned media contacts with a media value of 2.5 million euro in 2 weeks. And an increase in retail sale of +45.1%.
