CLIENT
Mobily
Muhannad A. Kadi, SVP of Corporate Branding & Communication
Faris F Amodi, Advertising Manager
AGENCY
Ryan Reed, Chief Creative Officer
Natalie Elizabeth, Group Managing Director
Antony Stearns, Head of Strategy
Braden Deatcher, Associate Creative Director
Ben Lees, Creative Director
Carrera-Jade Simmons, Senior Account Director
Mitch Williams, Head of Digital and Social
AMY BRILL, Head of PR
Melinda Mesiano, Account Director
Thiago Neves, Associate Creative Director
Ramzy Haddad, Executive Creative Director
Loulia AlMidani, Account Executive
Dejavu
Manavi Milan Gosalia, Executive Producer
Brence Dsa, Producer
SUMMARY
Approximately 10% of the population in Saudi Arabia have some form of disability, and social awareness and understanding of persons with disabilities is lacking amongst the general population leading them to feel some sense of social exclusion from society. Mobily wanted to connect with the Kingdom during Saudi National Day to promoting a message of social inclusion.
The #EveryonesKingdom initiative was designed to spark a conversation to bring forward a change in societal stereotypes towards people with disabilities, as well as empowering those with disabilities to explore their potential.
