CLIENT
Tinder
Elie Seidman, Chief Executive Officer
Jenny Campbell, Chief Marketing Officer
Kyle Miller, Product Lead
Jenny McCabe, Chief Communications Officer
Paul Boukadakis, VP Special Initiatives
Amy Wiedemann, Sr. Director, Integrated Marketing
Stephanie Liang, Product Designer
Brooke Hollabaugh, Sr. Product Designer
Lisa Cai, Motion Designer
Josh Gafni, Engineering Lead
Laura Michel, Sr. Counsel
AGENCY
Matt Murphy, Chief Creative Officer / Partner
Kelly Schoeffel, Executive Strategy Director / Partner
Kate Morrison, Director of Production
Reilly Baker, Sr. Copywriter
Zach Wright, Jr. Strategist
Miné Cakmak, Sr. Strategist
Matt Augustin, Sr. Social Strategist
Kimber Bowman, Sr. Communications Strategist
Marcus Yuen, Sr. Designer
John Boiler, Creative Chairman, Founder
Glenn Cole, Creative Chairman, Founder
Brittany Allen, Brand Manager
Shannon Reed, Brand Director
Leah Karabenick, Sr. Film Producer
Brooke Casler, Film Producer
Rebecca Williams, Director of Partnership and Legal
Charissa Kinney, Partnerships and Legal Director
Elizabeth Rosenberg, Global Head of Communications
Frank Dresme, Design Director
Stephanie Morgan, Designer
Sara Meinecke, Designer
Emilie Abel, Copywriter
Cameron Cartwright, Jr. Designer
Sydnie Johnson, Jr. Copywriter
Andrew Abraham, EP Interactive
Christofer Profeta, Partnerships and Legal Sr. Manager
Tasha Wong, Partnerships and Legal Jr. Manager
Ali Berk, Executive Art Producer
Juanita Valencia, Art Producer
M ss ng P eces
Cabin Editing Company
Q Dept
MPC
SUMMARY
Tinder is a dating app GenZ grew up on and took for granted. We set out to re-energize Tinder, by re-energizing its iconic Swipe. Enter Swipe Night, a first-of-its-kind interactive miniseries where instead of swiping on people, you enter a first-person POV, apocalyptic adventure where you swipe to make high-stakes, highly-revealing choices to survive. The choices reveal something about you and are used to pool you with users who made similar choices. The activation was a cultural moment, recording 6.7 million total players and over 3.1 billion earned impressions.
