National Collective of Independent Women’s Refuges Inc

Jo Bower, Senior Communications Advisor
Susan Barker, Fundraising and Communications Manager
Ang Jury, CEO
Casey Scott, Fundraising and Partnership Advisor

EightyOne *Lead Agency

Matt West, Managing Director & Partner
Chris Bleackley, Executive Creative Director & Partner
Chris Appelros, Copywriter
James Henderson, Art Director
Penelope Hobbs, Account Director
Emma Chote, Account Manager
Alex Le, Digital media designer
Andre Caraco, Senior Designer
Brendan Sturrock, Strategist
Carlos Constable, General Manager & Partner
Ollie Stent, Content Creator
Grant Maxwell, Media Director
Greg Dyne, Design Director
Paul Stent, Head of Production
Lance Watson, Studio Manager
Julius Fernie, Senior Designer

MBM

Matt Bale, Managing Partner
Alex Bos, Business Manager

Bad things happen in threes. Three challenges thwarted Women’s Refuge’s efforts to liberate Aotearoa’s women and children from violence. 1. Family violence continued to increase. 2. Aotearoa’s charities faced flatlining support. 3. Covid hit them hard. The traditional fundraising approach barely kept the 40 refuges afloat. Reframing Women’s Refuge as an accommodation provider with one thing to stand for – “Safe Nights” – successfully brought them into the national consciousness. Raising $5.87m to narrow the gap between demand and their ability to help. Delivering 293,588 safe sleeps for vulnerable families.