CLIENT
RENAULT DO BRASIL SA
Federico Goyret, Marketing Director
Livia Kinoshita, Marketing Manager
Elisa Salgado, Marketing Supervisor
Nathalia Furlan, Digital e CRM CoordinatorKatrin Hubbe, Marketing Supervisor
AGENCY
Fabio Losso, Customer Service Director
Fábio Mozeli, Creative Director
Rafael Urenha, CCO
Alexandre Knebel, Strategy Director
Patricia Alves, Media Director
Ducha Lopes, RTVC
Elife
Marks Brasil - SGS/Diadeis Company
SUMMARY
In 2017, we launched Kwid, which entered the Pop culture by featuring Hulk. In 2019, Kwid Outsider should take a deep dive into this universe. But how could we be stronger than Hulk? Impossible. So, we made the impossible happen: bring back home the warriors from the animated series “Dungeons Dragons”, icons of Brazilian POP Culture. The series has never actually had an end, which broke the hearts of Brazilians fans.
The strategy had to live up to fans’ expectations and it would be worthy of a cinema blockbuster.