KFC Australia

Kristi Woolrych, Chief Marketing Officer
Sally Spriggs, Marketing Director
Kate Horton, Brand Manager
Sarah Collier, Social Impact & Media Relations

Ogilvy Australia *Lead Agency

Blake Arthur, Senior Copywriter
Carl Robertson, Senior Art Director
Leigh Bignell, Executive Business Director
Cassie Poiner, Group Account Director
Ryan O'Connell, Head of Strategy
Shaun Branagan, Group Creative Director
Amanda Bennie, Senior Agency Producer
Wilson Kwong, Copywriter
Tom McPhail, Art Director
Jake Ausburn, Copywriter
Jessica Farahar, Senior Account Director
Charlotte Jones, Senior Account Director
Ellen Corr, Senior Account Manager
Ola Olorunnimbe, Social Strategis

OPR Australia

James Curtis, Senior Account Director
Stephen Maher, Senior Creative
Taylor York, Senior Account Manager
Madeleine Hanley, Senior Account Manager

MediaCom

Claudia Domingues, Digital Associate Director
Mateusz Glazewski, Digital Strategy Director
Jessie Ho, Investment Director
Alison Luxmore, Group Strategy Director
Katherine Pochroj, Investment Associate Director

Infinity Squared

Daniel Reisinger, Director
Chris Seeto, Producer

Australians gave KFC credit for making ‘great tasting food’, but not good quality food. And when we tried to tell them our food was good quality, they didn’t believe us. So how did we get our food to receive the credit it genuinely deserved? By ditching traditional media and undertaking an impossible task - a mission to get KFC a Michelin Star, the greatest signifier of restaurant quality there is. The mission received media coverage worldwide, improved perceptions of KFC’s food quality, and achieved an ROI of 16.2 to 1.