AGENCY
Nigel Tribe, Head Of Strategy
Robin Fitzgerald, Chairperson & CCO
Tami Oliva, EVP, Senior Director
Ray Edwards, Director Advanced Analytics and Data Science
Yue Zhou , Senior Research Analyst
Viney Sindhu, Research Analyst
Brandon Jones, Senior Developer
Anna Taylor, Senior DesignerShannon Collins, Account Executive
Becky Ocampos, Senior Project Manager
Marc Calamia, Head Of Production
Craig Miller, Group Creative Director
SUMMARY
There’s no greater deterrent than getting caught red-handed, but with limited volunteers, Street Grace couldn’t intercept more child sex buyers seeking to arrange services via text messages. We created Gracie, an artificially intelligent chatbot that intercepts and fools sexual predators into thinking a real child is being sold for sex. Over the first five months of Gracie's launch, she doubled the number of intercepts, while also creating the single biggest verifiable study on sex trafficking.
