AVON Br

Danielle Bibas, Marketing Vice President - AVON Brasil
Lucas Fajardo, Head of Communication
Diego Santelices, Head of Media & Digital
Juliana Barros, Executive Marketing Director
Miguel Marsicano, PR & Content Coordinator

Wunderman Thompson Brazil *Lead Agency

Larissa Zucatelli, Head of Global Business & Operations
Juliana Meirelles, Strategy Director
Ariane Polvani, Copywriter
Danilo Janjacomo, Creative Director
Ana Frank, Accounting Executive
Talita Cardoso, Art Director
Jackson Paiva, Strategy Supervisor
Mariana Franco, Accounting Director
Vanessa Pupato, Media Director

Mutato *Lead Agency

Annelize Conti, Strategy Manager

i-Cherry

Adriano Nadalin, CEO

Zeno Group

Larissa Oseas, PR Senior Executive

Even though lipsticks are significantly consumed by Brazilian women, an increasingly busy routine challenges them to find high performance products that can keep up. As leading brand, AVON was challenged by competition and World Cup media visibility to stand out amongst similar products and sport discussions.  Power Stay came with an exclusive 16-hour transfer-proof technology tested on the lips of biggest scorer ever, Marta, during matches. Proving performance, achieving 89MM unique impacts in Brazil, from 26,2% to 27,5% share in lips and selling 16 lipsticks per minute during World Cup.