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National Geographic Bulgaria
“Europe From Above” season 4

RAN IN: Bulgaria

CLIENT
The Walt Disney Company Bulgaria

Desislava Bozhikova
Marketing Manager Factual Brands Balkans
The Walt Disney Company Bulgaria

AGENCY
The Walt Disney Company Bulgaria *Lead Agency

Desislava Bozhikova
Marketing Manager Factual Brands Balkans
The Walt Disney Company Bulgaria


All Channels Communication

Sevdalina Andreeva
Account Manager
All Channels Communication


Zenith, part of Publicis Groupe Bulgaria

Alexander Kochev
Account Manager
Zenith, part of Publicis Groupe Bulgaria


SUMMARY

The launch campaign of "Europe from Above" Season 4 aimed to increase viewership and establish the show as fundamental for the market share of National Geographic. The tactic of assuring an episode dedicated to the culture and nature of Bulgaria ensured relevance and emotional connection with the local audience reinforced with creative approach and media mix. Through a 360° campaign, we increased the Reach by 3.6 times, audience share by 407%, ratings by 455%, and became the third most-watched thematic channel. We attracted sponsorship interest and high social engagement.

CASE VIDEO


Language: Bulgarian