Mitsubishi Motors

Darrell Jacobs, Head of Marketing Communications
Emily Bennett, Community and Digital Content Manager
Simone Dautel, Digital Marketing Manager
Daniela Querzoli, Marketing Communications Manager

Richards Rose *Lead Agency

Jody Elston, Author/Head of Strategy
Amy Hooper, Retail Advertising Manager
Trish Ind, Marketing Manager
Jarrod Morton-Hoffman, Author/Strategy Planner
Adam Rose, Executive Creative Director / Founding Partner
Chris Johnson, Creative Director
David Hallett, Group Account Director
Vince Prochilo, Account Director
Kristen Sandberg, Account Director
Tanya Hairman, Head of TV
Amber Francis, TV Producer
Digby Richards, CEO / Founding Partner
Mac Archibald, Designer

wavemaker

Kojo

This is a story of honesty, focus and injecting some genuine feeling back into the Mitsubishi brand. It started with getting out of the car business and reclaiming Mitsubishi's expertise as an affordable and reliable SUV company. ‘Built For The Time Of Your Life’ drove the new master-brand positioning and triggered new product relevance, dramatically reversing declining consideration. It proves that when a brand finds its confidence again you just need to hit the accelerator.