McDonald's Australia

1. Tobi Fukushima - National Marketing Manager
2. Alexis King - Brand Manager
3. Taylor Nolan - Assistant Brand Manager

DDB Group Sydney *Lead Agency

1. Fran Clayton - Chief Strategy Officer
2. Ryan Greves - Copywriter
3. Madelene McGuinness - Art Director
4. AB Maclean - Social Strategy Director
5. Nick Cleeve - Group Business Director

Mango Communications Sydney

1. Ashleigh Vallance - Senior Account Director

OMD Sydney

1. Jovan Hooper - Senior Account Manager

For Macca’s biggest deals campaign of the year, we knew we could out-shout the competition around “Great Value”. But how do you get people who actively skip and block ads to care about basic retail offers? Aussies love getting a great deal, but if it looks or smells like an ad, they tune it out. To sneak through their defences, we hid 30 of our best deals in the most distracting videos online. The result: a retail campaign Aussies couldn’t help but watch, driving 23.6% growth in YoY app sales.