CLIENT
Wellington City Mission
1. Murray Edridge - City Missioner
2. Kath Bier - GM Brand & Communications
3. Sharon Cavill - Philanthropy Manager
AGENCY
1. Stu Mallarkey - Executive Creative Director
2. Tom Johnson - Associate Creative Director
3. Rory Gallery - Chief Strategy Officer
4. Bethany Omeri - Head of Strategy
5. Kat Day - Creative Lead - PR
1. Jake Firman - Head of Strategy
2. Marty Bull - Group Business Director
SUMMARY
As New Zealanders grapple with the cost-of-living crisis, The Wellington City Mission have experienced a fourfold increase in demand for services — spiking with the pressure of Christmas. To generate emergency fundraising we staged ‘The Silent Night’, a crowd-less event that channelled Wellingtonians’ goodwill into tangible contributions to their community. The event was a sell-out, selling more tickets than the stadium’s seating capacity, raising over $350k in ticket sales, and bringing in first time donors. And because no one attended, 100% of the sales were donated to those in need.
