CLIENT
Grab
1. Sulin Lau - Regional Head of Marketing & Brand
2. Carina Teo - Executive Creative Director
3. Vo Hoang Linh - Assistant Marketing Manager
4. Nguyen Phuong Vi - Head of Marketing (GrabMart - Grab Marketing Service)
5. Tran Hoang Tuan - Head of Marketing (GrabFood - GrabMart)
6. Thiem Quang Huy - Digital Country Lead
7. Pham Quang Thien - Marketing Head - Brand & Creative
8. Le Nguyen Ngoc Diep - Creative Producer
AGENCY
Mindshare Vietnam
1. Phạm Hồng Vân - Associate Director
SUMMARY
Vietnam is Southeast Asia’s fastest growing digital economy but even amidst an unprecedented e-commerce boom, 14 million rural farmers (representing 1 in 5 Vietnamese adults) are held back from prospering by a broken supply-chain where up to 45 percent of fresh fruit and vegetables harvested perish before reaching anyone’s table. GRABCONNECT helped to connect ‘digitally outcast’ farmers to Grab’s vast network of merchants and app users, helping to build a stronger supply ecosystem for online groceries in Vietnam, and saving more than 400 tons of fruit losses in the process.
