CLIENT
KFC Australia
1. Sally Spriggs - Group Marketing Director
2. Ruth Taylor - Senior Marketing Manager
AGENCY
1. Ryan O'Connell - Chief Strategy Officer
2. Shaun Branaghan - Group Creative Director
4. Jess Farahar - Senior Account Director
5. Emma Kinder - Senior Account Director
6. Cindy Diep - Account Executive
Ogilvy PR Sydney
1. James Curtis - Senior Business Director
2. John Harding-Easson - Head of Social
3. Brittany Ruppert - Senior Social Strategist
MediaCom Sydney
TikTok Sydney
Prism Sydney
SUMMARY
KFC Bucketheads at the cricket are a major highlight of each Australian summer.
However, for the 2020/21 season, COVID-19 and harsh restrictions placed upon Aussies threatened to rob KFC of its biggest brand activation of the year. With summer the key sales period in the category, this could have had drastic business implications upon KFC.
Pivoting at pace to find a new home for the Bucketheads, a The Buckethead Dance on TikTok was born.
A dance that not just allowed Bucketheads to live on, but one saved summer for KFC.