Thai Asia Pacific Brewery

Wunderman Thompson Bangkok *Lead Agency

Sakila Banyen - Strategic Planning Director Joao Braga - Chief Creative Officer Park Wannasiri - Executive Creative Director Jiradej Penglengpol - Creative Director Veerawin Suksantinunt - Copy Writer Natthaphol Hirunlikid - Art Director Angsumarin Chintavorn - Client Service Director Ittipat Younguksorn - Account Director Thitikarn Rattananun - Account Director Nichakorn Sae-Eng - Account Executive

Heineken launched Heineken 0.0, a non-alcoholic beer in Thailand for the first time. As a fairly new concept, people can be very skeptical about it. But since Heineken 0.0 taste just like Heineken, we needed people to try it. As the official sponsors of the world’s biggest events, we wouldn’t settle to go local and be more relevant to our consumer. Instead, we officially sponsored people’s everyday non-beer occasions anywhere and anytime. In 3 months, 80,000 samplings were given away and 82% of the year sale KPI has been achieved.