CLIENT
Priest Hospital
Chamni Jittreeprasert - Director of Priest Hospital
AGENCY
Gunpong Panthongprasert - Chief Executive
Nopadol Srikieatikajohn - Chairman
Wisit Lumsiricharoenchoke - Group Executive Creative Director
Torpun Lersin - Executive Creative Director
Puripong Limwanatipong - Creative Director
Vichapat Pitpreecha - Art Director
Pongsakon Junrueng - Copywriter
Krittapob Kaewprom - Art Director
Kris Spindler - Senior English Copywriter
SUMMARY
This work creates an on-site experience that is culturally relevant to raise awareness amongst Buddhists about the negative health effects of them giving food as alms to monks. It is activated with an installation and mobile location-based in various strategic locations such as the Priest Hospital, Buddhism learning center, temple and local markets, where many Buddhists usually go, especially during the Thai New Year, the peak season of merit making. It aims to create a provoking experience and provide solutions through digital media to end the monks’ health epidemic.
