Bank of Queensland

Melissa Haque, Marketing Manager, Bank of Queensland
Andy Clifford, Senior Marketing Manager, Bank of Queensland

BWM Dentsu *Lead Agency

Caitlin Schuch, Senior Planner, BWM Dentsu
Brent Kerby, Client Services Director, BWM Dentsu
Jol Temple, Senior Writer, BWM Dentsu
Kevin Reece, Senior Art Director, BWM Dentsu
Lawrence Sweeney, Senior Account Manager, BWM Dentsu
Karl Bates, Executive Planning Director, BWM Dentsu
Asheen Naidu, Executive Creative Director, BWM Dentsu

Bank of Queensland is a regional player in a sector dominated by four big banks. We were charged with attracting more small businesses to BOQ despite a small market share, in a challenging environment where banks are facing significant consumer cynicism, and a perception that no bank understood the pressures facing SME owners. Campaign success was driven by a credible consumer insight that resonated with business prospects and was truly ownable, generating $1 billion in business lending, including the two largest business lending settlement weeks in bank history.