Saregama India

Vikram Mehra, Managing Director, Saregama India Ltd
Kumar Ajit, VP Sales & Marketing, Saregama India Ltd

The Womb *Lead Agency

Kawal Shoor, Founder, The Womb
Navin Talreja, Founder, The Womb
Heval Patel, Business Partner, The Womb
Aditya Patil, Business Partner, The Womb
Brijesh Parmar, Creative Partner, The Womb

Marketing history has rich stories about reversals in brand fortunes. Some happen through insightful new positionings, others through culture-shaping platforms, and some others through cutting-edge communications. But what if a stagnant brand has no monies to spend on fancy campaigns? Simple. You create a product with such insight that it goes viral on its own. We co-created Carvaan with our client. And Carvaan has grown Saregama discontinuously, and catapulted its share price by more than 250% within 6 months of launch. Carvaan has become India’s latest cultural phenomenon.