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Pepsi
Made for Cricket

RAN IN: Pakistan

CLIENT
PepsiCo International

AGENCY
JWT Lahore *Lead Agency


SUMMARY

Pepsi had to strengthen its association with Cricket and T20 world cup was the best time to do that. We showcased different cricket stars playing different sports other than cricket. We showed how our cricket stars would fare in other sports if they were to use their gifts, which make them unique, in those sports. The results were catastrophic and embarrassing, in a funny way. The campaign was a huge success as it achieved in increasing not only the TOM but sales too.


Language: English