Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

The Huntington National Bank
Huntington Bank: Welcome to the exception, not the rule.

RAN IN: United States

CLIENT
The Huntington National Bank

Steve Steinour - Chairman, CEO, President
David Clifton - CMO
Adam Ferguson - SVP, Brand & Advt. Manager
Holly Hynes - Director, Acquisition
Mary Navarro - Sr. EVP, Retail & Business Banking Director

AGENCY
Arnold Worldwide *Lead Agency

Woody Kay - Executive Creative Director
Bill Girouard - SVP, Creative Director
Lauren Hyatt - Sr. Mktg. Producer
Bill Mattis - Acct. Director
Kevin Shale - Broadcast Producer


Havas Media


SUMMARY

In a category mired in distrust, our challenge was to convince a jaded public that not only was Huntington the exception to the rule in banking but that we had a product that challenged all conventions of the category: Asterisk-Free Checking, a free-checking product void of the fine print that consumers came to expect from their banks. With a meager 4% share of voice, we set out to prove that this product was different. Through a straight-talking, omni-channel campaign, we drove 10% growth in checking accounts, drastically outpacing the industry.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Radio,Retail Experience

Audience: Boomers (45+),Brand Influencers,Cultural or Ethnic Group,Families,Fathers,Men,Mothers,New Audience,Teens (13-20),Women,Young Men (20-35),Young Women (20-35)

Objectives: Gain new customers

Type: Business-to-Consumer

Classification: Regional

Language: English