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Subway Restaurants
The 4 to 9ers

RAN IN: United States

CLIENT
Subway

Tony Pace - CMO
Caitlin Burke - Sr. Mktg. Manager, Media & Branded Entertainment
Karie Ford - VP, Media Services
Dennis Gaynor - Creative Services Specialist
Ted Wirth - VP, Creative Services

AGENCY
Content & Co *Lead Agency

Stuart McLean - CEO
Angie Delgado - Acct. Supervisor
Peter Isacksen - Executive Producer


Catalyst


MMB

Chad Caufield - Managing Partner


MediaCom

Chuck Shaw - Managing Partner


SUMMARY

Despite Subway's recent growth to the #2 QSR, the brand lagged behind among Teens. We had to find a genuine way to make Subway part of the conversation with this up-and-coming generation. So we took a content first approach and created a scripted digital comedy called The 4 to 9ers about the pains and passions of high school kids who work after the bell rings from 4PM to 9PM and the parents who annoy them in between shifts. And it all happens at the local Subway.

CASE VIDEO


Hero Medium: HULU

Medium Featured On Video: Social Networking Applications,Consumer Involvement,TV

Audience: Teens (13-20)

Objectives: Market share - increase

Type: Business-to-Consumer

Classification: National

Language: English