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2014 SILVER AUTOMOTIVE - AFTERMARKET UNITED STATES
Toyota Parts and Service
Keep Your Toyota A Toyota
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: Mobile/Tablet,Retail Experience,Social Networking Applications
Audience: Boomers (45+),Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35),Toyota Owners (20-65)
Objectives: Brand relaunch, reposition