Unilever

Steve Miles - Global SVP
Fernando Machado - Global Brand VP, Dove Skin

Ogilvy Brasil *Lead Agency

Luiz Musa - CEO
Roberto Fernandez - Executive Creative Director
Mollie Hill - Planning Director
Erica Hoholick - Managing Director
Ricardo Honegger - Acct. Director
Diego Machado - Art Director
Anselmo Ramos - VP, Creative Diretor
Kate Smither - Global Planning Partner
Hugo Veiga - Copywriter

Edelman *Lead Agency

PHD UK

Mindshare

Only 4% of women believe they are beautiful. How could Dove inspire to the other 96% to think differently? We discovered the barrier to her feeling beautiful had fundamentally changed, and launched Dove Real Beauty Sketches: a social experiment that introduced women to her inner critic, proving they were more beautiful than they thought. It won back Dove Love by lifting womens esteem; it returned Dove to culture, drove a significant ROI - in under 5 months, with a spend of less than $1M.