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Reckitt Benckiser
Right Here

RAN IN: United States

CLIENT
Reckitt Benckiser Pharmaceuticals

Debby Betz - Mktg. Director

AGENCY
Ogilvy CommonHealth *Lead Agency

Jonathan Issacs - CCO
Mary Brown - SVP, Managing Director
David Leonardi - Sr. Partner
JC Parker - Sr. Partner
Evelyn Roces - EVP, Mgmt. Supervisor


Klick Health *Lead Agency

Marc Genesee - Group Creative Director
Rennie Renalt - Group Acct. Director
Cam Bedford - Diretor, Strategy


Zenith

Earl Black - VP, Planning Director


SUMMARY

How do you attempt to curtail opioid dependency when it has reached epidemic proportions? How do you reach a target audience whose only common ground is addiction? The Right Here campaign struck a chord with these people, helping them overcome their fear of treatment and ultimately getting them to a doctor who could help. Over 100,000 people came to our site every week of the campaign, with almost 20,000 of them seeking out a certified doctor who could set them on the road to recovery.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Radio,Interactive

Audience: Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35)

Objectives: Gain new customers

Type: Business-to-Consumer

Classification: National

Language: English