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The Climate Reality Project
Reality Drop

RAN IN: United States, Canada

CLIENT
The Climate Reality Project

AGENCY
Arnold Worldwide *Lead Agency

Pete Favat - CCO
John Casey - Designer
Fearless Cottage - Creative Director
Deb Grant - Art Director/Designer
Samantha Gutglass - Copywriter
Mike Howard - Creative Director
Fion Kou - UI Developer
Meg Siegal - Creative Director
Kate Tetreault - Information Architect
Brendon Volpe - Strategist/Producer


Skeptical Science


Vermonster


FearLess Cottage


SUMMARY

Climate science is a nuanced subject thats become a battleground for cultural debate. Every news article attracts arguments about what is really happening and who is at fault. Al Gores Climate Reality Project needed a way to arm activists with the facts. Reality Drop aggregates climate news from around the world and aligns it with the science that explains it, enabling activists to quickly dive into the fray. Since launch, weve surfaced over 29,000 climate articles and our reality droppers have engaged in over 50,000 debates, reaching over 180,000 people.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Product Design,PR,Social Networking Applications

Audience: Boomers (45+),Brand Influencers,Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35),Environmentalists

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: Multinational

Language: English