Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Subaru of America
Driving Confidence from Online to On-the-Road

RAN IN: United States

CLIENT
Subaru of America

Alan Bethke - VP, Mktg. & Comm.
Brian Cavallucci - National Advt. Manager
Rob Font - Director, Digital Comm.

AGENCY
Carmichael Lynch *Lead Agency

Marcus Fischer - President, Chief Strategy Officer
David Eiben - Partner, Managing Director of Subaru
Patrick Fraser - Engagement Planner
Neil Goodspeed - Partner, Group Director, Consumer Engagement
Liz Jenkins - Acct. Supervisor
Megan McGrath - Sr. Engagement Planner
Ryan Stoer - Sr. Engagement Strategist


SUMMARY

Subaru's signature AWD offers a real point of difference, but competitive safety messaging, ranging from engineering feats to awards, had blurred the lines. Beyond claims, people want to drive safely and confidently, daily. We saw an opportunity to reinforce Subaru's safety advantage through a resource that combines weather and driving conditions. We approached Weather.com, the most trusted weather source, to create the Driving Difficulty Index, the first of its kind tool, to deliver everyday confidence. Safety pays. Subaru achieved 123 million DDI uses in 9 months.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Mobile/Tablet,Interactive,Not Applicable

Audience: Boomers (45+),Brand Influencers,Families,Fathers,Mothers,Women

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: National

Language: English