Anti-Defamation League

Abe Foxman, National Director, ADL
Jennifer Smith, Director, National Special Projects, ADL

Publicis Kaplan Thaler *Lead Agency

Kirsten Arongino - Executive Producer
Lisa Bifulco - Chief Production Officer
Rob Feakins - President, CCO
Jason Graff - SVP, Group Creative Director/Copywriter
Robin Koval - Former CEO
Susie Lodise - SVP, Group Acct. Director
Whitney Pillsbury - SVP, Group Creative Director/Art Director
Linda Kaplan Thaler - Chairman, Executive Creative Director

ADL is the nation's premier civil rights and human relations agency, fighting all forms of bigotry. Despite a century of work, few beyond their core constituencies knew about ADL. We needed broader awareness across a multitude of people and distinction from other causes vying for attention. Hate, intolerance and bigotry seem intractable - so instead of dramatizing - we brought to life the benefit; a world without it. With targeted social outreach via grass-roots groups, the video achieved 1MM views and 84MM impressions in 21 days with zero paid media.