CDW

Neal Campbell - CMO
Dean Lamb - Director, Mktg.
Jim Mitchel - Sr. Director, Mktg.

Ogilvy & Mather *Lead Agency

Cathy Francque - Executive Group Director
Joe Sciarrotta - Executive Creative Director
Charles Brandl - Mgmt. Supervisor
Liz Fassl - Acct. Supervisor

Next Marketing

In the competitive IT solutions space, CDW's successful history of selling hardware and software limited its ability to compete in the higher-margin service and consulting business. Armed with the insight that organizations are looking for new ways to keep their employees productive on the road, we set up a nationwide tour for CDW's Technoliner bus to showcase the Company's mobile productivity expertise. Coupled with an integrated advertising campaign, we brought the concept of Winning On the Road to life and increased CDW's IT solution sales by 10% YoY.