Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Allstate Insurance Company
Let the Good Life In

RAN IN: United States

CLIENT
Allstate Insurance Company

Lisa Cochrane - SVP, Integrated Mktg.
Georgina Flores - Director, Multicultural Mktg.
Melissa Peterson - Media Manager, Multicultural Mktg.
Jennifer Sweis-Banyamin - Multicultural Mktg. Manager

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency

Sheila Berleman - VP, Acct. Director
Jaime McGill - VP, Strategy Director
Amrita Bhatia - Sr. Strategist
Owen Black - Acct. Executive
Brandan Jenkins - Assoc.Creative Director
Jourdan Norman - Acct. Executive


Starcom MediaVest Group *Lead Agency


SUMMARY

For years, Allstate, focused on homeowner insurance - for good reason. Insurers built long standing, highly profitable relationships with customers by helping them protect what was most important - their home. Allstate realized they could change perceptions of their product by turning their vast proprietary homeowner data into helpful, consumer friendly information that delivered good to peoples lives in ways they would have never expected from an insurance company.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Print,Interactive,Not Applicable

Audience: Families,Young Men (20-35),Young Women (20-35)

Objectives: Develop, revitalise market

Type: Business-to-Consumer

Classification: Local,National

Language: English