Union Bank

Art Smith - EVP, CMO
Katie Feldman - VP, Sr. Mktg. Manager
Laurie Greene - VP, Media Director
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Eleven Inc. *Lead Agency

Courtney Buechert - CEO
Jarett Hausske - Chief Strategic Officer
Mike McKay - CCO
Jessica Baum - Assoc. Director, Comm. Strategy
Rob Price - Creative Director
Michele Sileo - Group Business Director
Elizabeth Warner - Assoc. Strategy Director

Chelsea Pictures

CIBO

JaegerSloan Inc

Union Bank - a soft-spoken regional bank - saw opportunity in public outrage against national banks. We discovered people are willing to believe a bank can act in customersbest interests, provided they understand why those actions are also in the bank's best interests. The Doing Right campaign inspired banking customers with thoughts about human values (from Maya Angelou and Edward James Olmos) and Union Bank's history of Doing Right for customers. The campaign increased awareness, helping Union Bank become the most reputable U.S. bank according to American Banker magazine.