Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Arizona Science Center
Never Stop Wondering

RAN IN: United States

CLIENT
Arizona Science Center

Chevy Humphrey - President, CEO
Kristin Priscilla - SVP, Development
Sherri Sauntry - SVP, Director of Mktg.

AGENCY
Cramer-Krasselt *Lead Agency

Ian Barry - SVP, Executive Creative Director
Chanda Campos - Assoc. Media Director
Greg Harwell - Former Assoc. Creative Director, Art Director
Jon Shore - Former VP, Creative Director, Copywriter
Shannon Sowby - Acct. Supervisor, PR
Ben Tsai - VP, Mgmt. Supervisor
John Zapf - VP, Assoc. Creative Director, Copywriter


SUMMARY

Arizona Science Center faced a big challenge: How to interest kids and families in science? Since kids see science as facts and homework, we didn't talk about science. Instead, we acted like kids. They are curious and ask endless questions. From that insight, we developed our Never Stop Wondering campaign. Like a child, the campaign wonders about everything. Media was critical because we identified placements that lent themselves to Never Stop Wondering moments. For example, on the side of a semi, we asked, Why do 18-wheelers have 18 wheels?

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: Print,Interactive,Consumer Involvement

Audience: Families

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: Local

Language: English