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2014 SILVER SHOPPER MARKETING: SEASONAL/EVENT UNITED STATES
Procter & Gamble
Walgreens/P&G - People's Choice Awards Program
RAN IN: United States
Hero Medium: Sponsorship
Medium Featured On Video: Digital/Interactive, Events, Mobile/Tablet, Retail Experience, Shopper Involvement, Sponsorship, Other
Audience: Mothers,Women,Young Women (20-35)
Objectives: Increase sales, volume