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2014 FINALIST MULTI-MANUFACTURER SHOPPER SOLUTION UNITED STATES
The Safeway Discover What's New Program
RAN IN: United States
Hero Medium: Print
Medium Featured On Video: Digital/Interactive, Direct, Print, Other
Audience: Boomers (45+),Brand Influencers,Families,Mothers,Women,Safeway Shopper & Early Adopters,Affluent Woman (25-54)
Objectives: Increase sales, volume