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Cottonelle
Cottonelle - Better Together

RAN IN: United States

CLIENT
Kimberly-Clark

Craig Dunphey - Sr. Brand Manager
Anne Jenkins - Sr. Manager, Shopper Center of Excellence

AGENCY
Geometry Global *Lead Agency

Peter Switzer - EVP, Client Service
Mira Boneva - Planner
Mairin Gilmartin - Copywriter
Abby Hoyt - Jr. Shopper Planner
Nora Kaufman - Sr. Acct. Executive
Elaine Lopez - Art Director
John Waldschmidt - Creative Director


Tris3ct


Ketchum


Mindshare


Biggs-Gilmore


SUMMARY

Cottonelle set out to change the toilet paper shopping experience. Its goal was to increase quality support and brand dollar volume 20% and 5.6% respectively. We achieved and exceeded objectives resulting in 23% increase in quality support and 5.95% in brand dollar volume.

CASE STUDY

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CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Digital/Interactive, Packaging, Print, Product Design, Retail Experience, Shopper Involvement, TV

Audience: Mothers,Women

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English