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SHOPPER MARKETING: MULTI-MANUFACTURER SHOPPER SOLUTION
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Shopper Marketing: Multi-Manufacturer Shopper Solution
This award will celebrate multi-vendor solutions that came together to address exactly what their target shopper needed.
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Business and industrial
Drink and beverage
Financial services
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Government and Non-profit
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Household and domestic
Leisure and entertainment
Media and publishing
Motor and auto
Pharmaceutical and healthcare
Retail
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Travel, transport and tourism
Utilities and services
Wearing apparel
Asia Pacific
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Local
Local,National
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Local,Regional,National
Local,Regional,National,Multinational
Local,Regional,National,Non-English
Multinational
Multinational,Non-English
National
National,Multinational
National,Multinational,Non-English
National,Non-English
Regional
Regional,National
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1980
5 for 50
Activations
African-American
Age Specific
Agricultural, Industrial & Building
Anything Goes
Asia Pacific Brands
Asian
Automotive - Aftermarket
Automotive - Vehicles
Beauty
Beverages - Alcohol
Beverages - Non-Alcohol
Brand Experience: Combination (Live, Virtual/360)
Brand Experience: Live
Brand Experience: Virtual/360
Branded Content
Branded Utility
Business-to-Business
Carpe Diem - Products
Carpe Diem - Services
Computer Hardware
Computer Software
Consumer Electronics
Corporate Reputation
Culture & The Arts
Data-Driven
David vs. Goliath
Delivery Systems & Products
Direct Marketing
Disease Awareness & Education: Advocacy
Disease Awareness & Education: Charitable/Research Funding
Disease Awareness & Education: Non-Profit
Disease Awareness & Education: Pharma/Corporate
E-Commerce
Electronics
Engaged Community
Entertainment & Sports
Fashion
Fast Moving Consumer Goods (FMCG)
Finance
Financial Cards
Fitness & Wellness
Global
Global: Automotive
Global: Branded Content
Global: Business-to-Business
Global: Drink and Beverage
Global: Electronics
Global: Fast Moving Consumer Goods (FMCG)
Global: Financial Products & Services
Global: Media Idea
Global: Media, Entertainment & Leisure
Global: Other Products & Services
Global: Professional Services
Global: Retail
Global: Transportation, Travel & Tourism
Government, Institutional & Recruitment
Green
Healthcare - OTC
Healthcare - Rx - Consumer/DTC
Healthcare - Rx - Devices
Healthcare - Rx - Professional
Healthcare Services
Healthcare, Products & Services
Healthcare, Rx
Hispanic
Home Furnishings & Appliances
Household Supplies & Services
Influencers
Insurance
Integrated Marketing Communications
Internet & Telecom
LGBT Community
Large Budgets
Leisure & Lifestyle
Local Market Success
Media & Entertainment Companies
Media Content Partnerships
Media Idea
Media Innovation - Existing Channel
Media Innovation - New Channel Creation
Multi-Demographic
Multi-Market
Multicultural & Lifestyle Segments
Multicultural & Lifestyle Segments - Products
Multicultural & Lifestyle Segments - Services
New Product or Service
Non-Profit / Pro-Bono / Public Service
Office & Delivery
Office Products & Services
Olympics Marketing
Other Products & Services
Packaged Food
Personal Care
Pet Care
Positive Change - Environmental: Non-Profit
Positive Change - Environmental: Brands
Positive Change - Social Good: Brands
Positive Change - Social Good: Non-Profit
Professional Services
Promotions
Re-Staging
Real Estate
Regional
Renaissance
Restaurants
Retail
SMM
Seasonal Marketing
Shopper Marketing
Shopper Marketing Manufacturer: Loyalty, Awareness, Sales, Trial
Shopper Marketing Manufacturer: Seasonal/Event
Shopper Marketing Retailer: Loyalty, Awareness, Sales, Trial
Shopper Marketing Retailer: Shopper Loyalty Program
Shopper Marketing: Awareness, Trial, and Conversion
Shopper Marketing: Category/Aisle Evolution
Shopper Marketing: Challenger Brand Solutions
Shopper Marketing: Digital Media Solution
Shopper Marketing: E-Commerce
Shopper Marketing: Loyalty
Shopper Marketing: Multi-Brand Shopper Solution
Shopper Marketing: Multi-Manufacturer Shopper Solution
Shopper Marketing: Multi-Retailer Program
Shopper Marketing: Multicultural & Lifestyle Segments
Shopper Marketing: New Product/Service Introduction
Shopper Marketing: Omni-Channel Shopper Experience
Shopper Marketing: Seasonal/Event
Shopper Marketing: Single-Retailer Program- Drugstores
Shopper Marketing: Single-Retailer Program- Mass Merchants
Shopper Marketing: Single-Retailer Program- Other
Shopper Marketing: Single-Retailer Program- Supermarkets
Shopper Marketing: Sustained Success
Small Budgets - Products
Small Budgets - Services
Snacks & Desserts
Software & Apps
Sustained Success - Products
Sustained Success - Services
Third Screen
Transportation
Travel & Tourism
Yearly Topical
Yearly Topical Category: World Cup
Youth Marketing
Brand launch
Brand relaunch, reposition
Build brand equity
Build, change corporate image
Build, defend brand position
Change brand image
Defend market share/arrest decline.
Develop, revitalise market
Fund-raising
Gain new customers
Gain trial
Global branding
Government and social aims
Grow favorability
Increase awareness
Increase brand loyalty
Increase sales, volume
Market share - increase
Other
Recruitment
Staff relationships, motivation
Support event, exhibition
Support sponsorship
Government and social aims
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Costa Rica
Croatia
Cyprus
Czech Republic
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Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Greece
Guatemala
Hong Kong
Hungary
India
Indonesia
Iraq
Ireland
Israel
Italy
Japan
Jordan
Kenya
Kuwait
Latvia
Lebanon
Lithuania
Luxembourg
Macedonia
Malaysia
Malta
Mexico
Morocco
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Business to Business
Business to Consumer
Cinema
Consumer Involvement
Direct
Events
Guerilla - Ambient Tagging
Guerrilla
Interactive
Mobile/Tablet
OOH
Other
PR
Packaging
Print
Radio
Retail Experience
Sales Promotion
Shopper Involvement
Social Media
Social Networking Applications
Sponsorship
TV
TV-Super Bowl
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