Food

Fresh, packaged and frozen foods both regular and diet/light.

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2016 BRONZE

Dairy Done Right

How does a farmer-owned dairy co-op from Oregon win the West? By taking a stand for higher standards. We discovered that even the most food-conscious foodies had a blind spot when it came to dairy. Our disruptive Dairy Done Right campaign issued a wake-up call, exposing them to the corner-cutting practices of CPG conglomerates and introducing Tillamook as the independent dairy brand with stubbornly high standards and kickass products to back them up. In just a few months, we rallied dairy lovers across the West and grew sales in our 3 primary categories by +42%.

Brand: Tillamook
Client: Tillamook
Agency: 72andSunny
Language: English

2015 GOLD

Hidden Valley It!

Growing Hidden Valley in 2013 meant entering a new category (seasonings) with an old product, Dry Dips and Dressings. In seasonings the name of the game is variety, but we had only one flavor: Ranch. To succeed, we focused on the number of foods you can season rather than the number of seasonings we had. Starting with the foods people were searching for, we offered ideas on how to Hidden Valley It. A total of 1,432 advertisements inspired consumers to ranchify their foods, no matter what they were eating.

Brand: Hidden Valley
Client: The Clorox Company
Agency: DDB California
Language: English

2015 SILVER

Give Extra, get extra

Gum had been in a 2-year decline. Extra, one of the categorys largest brands, had been declining for even longer. That changed dramatically when Extra stopped following the conventional gum script and started to infuse the brand with meaning that transcended the category and touched peoples hearts. Our stories and experiences grounded in a human truth when you give extra you get extra. The effort improved sales trends from -6% to +9% in a single year.

Brand: Extra Gum
Client: Wm. Wrigley Jr. Company
Agency: Energy BBDO
Language: English