Food

Fresh, packaged and frozen foods both regular and diet/light.

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2008 SILVER

Wobbly World

Gerber Graduates' Wobbly World campaign differentiates life with a baby from life with a toddler, within the context of feeding time. By embracing the rambunctious world of toddlerhood, the campaign celebrates mom's ingenuity through the madness, and positions the convenience and steady nutrition of Gerber Graduates as a vital ally along the front lines of this wobbly world.

Brand: Gerber Graduates
Client: Gerber Products Company
Agency: Draftfcb
Language: English

2008 SILVER

What's Yours?

By July, 2006 Raisin Bran Crunch sales were down 24% and market-share had reached an al'time low. We had to turn RBC around quickly or risk being pulled off the shelf completely. We set out to understand our consumer base and found one group to be more passionate, niche and unique within the category than all the others...men. The 'What's Yours?' campaign came to life with three middle-America men who no matter where they are or what they are doing, a passionate debate over what's best about RBC ensues.

Brand: Raisin Bran Crunch
Client: The Kellogg Company
Agency: Leo Burnett USA
Language: English

2008 BRONZE

Look At Turkey Now

In its third Thanksgiving season, Jennie-O's Oven Ready Turkey enjoyed remarkable marketplace success over previous years. New message and media contact strategies increased sales, awareness and word of mouth about Oven Ready's innovative freezer to oven to perfect turkey benefits. The 'Look at Turkey Now' campaign effectively utilized a variety of innovative media flashpoints to illustrate Oven Ready's perfect traditional turkey results without the traditional mess.

Brand: Jennie-O Turkey Store
Client: Jennie-O Turkey Store
Agency: BBDO Minneapolis
Language: English