Automotive - Aftermarket

Aquatred Launch

Brand: Goodyear Aquatred
Client: Goodyear Tire & Rubber Co.
Agency: J. Walter Thompson
Language: English

QLube

Brand: QLube
Client: Quaker State Minit-Lube
Agency: Chiat/Day Inc.
Language: English

You Can Learn a Lot from a Dummy

The objective of the campaign is twofold. First, to cause people to buckle up in the car until they've formed the habit of buckling up. Second, to create advertising so fresh, so exciting, that it will cause public affairs directors at media outlets to play it more often than or instead of other PSAs.

Brand: Safety Belts
Client: U.S. Dept. of Transportation/The Advertising Council
Agency: Leo Burnett Company, Inc.
Language: English