Experiential Marketing - Digital

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2023 BRONZE

The Meta Lite Bar

The Super Bowl is beer’s biggest day. But AB-InBev, the most powerful brewer on Earth, blocked Miller Lite from advertising in the game. And spent $49.6 million to blast out ads about their beers. We said "cool, hold our beer" and built a dive bar in the middle of the Metaverse instead. The Meta Lite Bar earned 1.4 billion impressions and grew the brand ½ share—with a budget that’s 3% of what AB-InBev spent on a single ad.

Brand: Miller Lite
Client: Molson Coors Beverage Company
Agency: DDB Chicago
Language: English

2022 SILVER

Seltzer Launch

Miller announced it was launching a hard seltzer...into oblivion. Because the introduction of new products, flavors and especially so many hard seltzers was out of control. So Miller reminded people of just how great simple, beautiful beer can be. A very different type of launch event drove one of the most successful brand programs Molson-Coors has ever done. Record setting awareness, increased consideration, huge earned media, overwhelmingly positive sentiment, 1 000 000 + attended the virtual launch - and we sold more beer. Beer is awesome. Miller proves it here.

Brand: Miller Genuine Draft
Client: Molson Coors Beverage Company
Agency: Mischief @ No Fixed Address
Language: English