Brand Experience - Products
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2020 SILVER
Find Your Unbeaten Path
When a city is on fire, struggling small shops need prospects more than ever. Lexus needed to launch the UX in Hong Kong — a crossover built for urban exploration. But the world's most expensive real estate market has made interesting small businesses hard to find. So Lexus created a personalised test drive that used interest data to lead prospects to the city's hidden gems. This increased lead generation for UX by five times. The success prompted Lexus to share this technology with other vehicles and brands.
Brand:
Lexus
Client:
Inchcape Hong Kong
Agency:
TBWA \ Hong Kong
Language:
English
2020 BRONZE
Bring Back the Idols
This is a story about Snickers becoming a "virtual" connection tool by gamifying their creative platform. In our campaign, the cute idols from the famous game, transform into horrifying figures. Together, the audience then transforms them back to themselves, by offering the idols Snickers on Twitter. “Not being sharable” for use as a connection-tool, has been Snickers’ obstacle in gaining the younger generation following. Although this holds true, by becoming a "virtual" connection-tool, it brought back Snickers into the lives of today’s teens and increased sales.
Brand:
SNICKERS
Client:
Mars Japan
Agency:
BBDO JAPAN
Language:
English
