Timely Opportunity - Products

FILTER BY:

PROGRAM

2022 SILVER

Chickenflation

By June 2021, Chicken shortages were sweeping the nation and poultry prices had surged from $1.50/lb to $4.00/lb. While the rest of the nation saw a crisis, we at Alpha Foods saw an opportunity. One to get chicken-lovers to try plant-based chick’n. We drew attention to this ‘Chickenflation’ by reducing prices of our meatless nuggets at the same rate that chicken prices increased. In one week, the campaign drove 16million unique earned impressions, a 7X increase in web-traffic, and a 31% increase in sales.

Brand: Alpha Foods
Client: Alpha Foods
Agency: Mischief @ No Fixed Address
Language: English

2022 BRONZE

Electrifying The American Spirit

In April 2021, nobody thought of Ford when they thought about EVs. But in electrifying the top selling vehicle in the U.S., the F-150, we knew Ford had a moment to redefine the rules of the electrification conversation by positioning itself as the brand building EVs for everyday Americans, not just Silicon Valley. On May 19th, 2021, we turned electric into lightning by revealing the F-150 Lightning to America. By June. Ford had captured the nation’s attention, tripled its reservation goal, and saw its stock price shoot upward.

Brand: Ford
Client: Ford
Agency: Wieden + Kennedy NY
Language: English

2022 BRONZE

Your Cousin From Boston Goes Beyond Boston

The challenge: Make a dated, regional beer brand relevant to drinkers nationwide. Entering year two of COVID-19, people everywhere were craving a break from the seriousness of life. While other beer brands behaved somberly, Samuel Adams took the piss out of a serious year by embracing their mischievous spokescharacter, Your Cousin from Boston, and hijacking national conversations around Super Bowl, COVID-19 vaccines and wedding season. The campaign garnered $8B in earned media, doubled social conversation and generated sales growth in every geographical market for the first time in seven years.

Brand: Boston Beer Company
Client: The Boston Beer Company
Agency: Goodby Silverstein & Partners
Language: English