Social Media - Services

FILTER BY:

PROGRAM

2021 SILVER

Regrowing the 'Mo

A mental health crisis is engulfing our Kiwi men. Anxiety, depression and suicide are hitting record highs. Movember needed to help but was itself in crisis: Lost in NZ’s cluttered charity market with engagement and donations at all-time lows. But armed with a new strategy and disruptive new campaigns, we set out to “regrow the Mo”. Today the Mo’ is back, bigger and bushier than ever: setting donation records every year, cleaning up in effectiveness, and helping save the lives of men.

Brand: Movember
Client: The Movember Foundation
Agency: dentsu
Language: English

2021 BRONZE

Ring King

With competitors investing big media dollars to reign supreme in the delivery space, we needed to innovate to promote Burger King’s Uber Eats partnership. That’s where the Ring doorbell camera came in. By having the King himself make hundreds of deliveries to homes with Ring doorbell cameras, we hacked how people use their cameras and turned the front door into a powerful content creator that activated our target. We doubled conversation about Burger King delivery and drove Uber Eats sales growth by 93% with just $300K.

Brand: Burger King
Client: Restaurant Brands International
Agency: MullenLowe U.S.
Language: English