Commerce & Shopper: Brand Experience
This award features work that truly brought a brand, product or retailer to life – either literally or virtually – and interacted with shoppers to influence conversion.
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2021 BRONZE
The Endless World of Air Max
As a brand facing significant disruption in their category, this campaign sought to re-establish Foot Locker as the authority in Nike Air Max, bringing sales back from other retail, direct channels, and secondary marketplaces. Tapping native behaviors of the sneakerhead subculture, we created an ever-evolving cultural hub on Google Slides, hosting events like livestreamed art sessions, Air Max Trivia, hidden prizes and more. The experience resulted in significant revenue growth vs 2019 despite projections of significant declines across the Nike Air Max category at Foot Locker.
Brand:
Foot Locker
Client:
Foot Locker
Agency:
BBDO New York
Language:
English
2020 GOLD
“It’s Not A Catalog, Catalog”
For decades, the IKEA catalog has inspired people around the world. A beloved design bible, it’s the Brand’s biggest media investment. But despite the love, people just weren’t engaging in print anymore. This is the story of how we took inspiration to the people, everywhere they are. From pop-ups to Pinterest, San Francisco to New York, we brought people experiences they could touch, taste, and interact with, delivering stronger ROI and increasing sales and visitation. And so we helped IKEA’s inspiration leap off the page, into the modern age.
Brand:
IKEA
Client:
IKEA
Agency:
Wavemaker
Language:
English
2020 GOLD
Roll by Goodyear
The way we buy and install tires hasn't changed in decades, especially for Goodyear's key target: Millennial women. Roll by Goodyear makes tire-buying and installation a more modern and enjoyable experience for female
consumers. Inviting storefronts located near shopping destinations simulate a showroom experience. Both women and men found the selection, purchase, and installation process easier, faster, more convenient, and friendlier. Our Women's Net Promoter Scores jumped by 30% and we saw 3X the adoption rate of mobile installation compared to other properties.
Brand:
Goodyear
Client:
Goodyear Tire and Rubber Company
Agency:
Digitas
Language:
English
FINALISTS
Trident
Chew Tunes
Woods
The Woods Parka Lodge
CVS
Beauty Mark
