Commerce & Shopper: Brand Experience
This award features work that truly brought a brand, product or retailer to life – either literally or virtually – and interacted with shoppers to influence conversion.
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PROGRAM
2020 GOLD
“It’s Not A Catalog, Catalog”
For decades, the IKEA catalog has inspired people around the world. A beloved design bible, it’s the Brand’s biggest media investment. But despite the love, people just weren’t engaging in print anymore. This is the story of how we took inspiration to the people, everywhere they are. From pop-ups to Pinterest, San Francisco to New York, we brought people experiences they could touch, taste, and interact with, delivering stronger ROI and increasing sales and visitation. And so we helped IKEA’s inspiration leap off the page, into the modern age.
Brand:
IKEA
Client:
IKEA
Agency:
Wavemaker
Language:
English
2020 GOLD
Roll by Goodyear
The way we buy and install tires hasn't changed in decades, especially for Goodyear's key target: Millennial women. Roll by Goodyear makes tire-buying and installation a more modern and enjoyable experience for female
consumers. Inviting storefronts located near shopping destinations simulate a showroom experience. Both women and men found the selection, purchase, and installation process easier, faster, more convenient, and friendlier. Our Women's Net Promoter Scores jumped by 30% and we saw 3X the adoption rate of mobile installation compared to other properties.
Brand:
Goodyear
Client:
Goodyear Tire and Rubber Company
Agency:
Digitas
Language:
English
2020 BRONZE
Our Small Step to Help Seas Sparkle
Despite a declining category and a sea of low-cost imitators, Windex® was able to move beyond product functionality to establish a compelling competitive advantage by showcasing its commitment to environmental sustainability. Leveraging a high-profile launch and sustained communication strategy, Windex was able to not only grow sales, but also sustain that momentum and reengage with shoppers.
Brand:
Windex
Client:
SC Johnson
Agency:
TracyLocke
Language:
English
FINALISTS
Trident
Chew Tunes
CVS
Beauty Mark
