Commerce & Shopper: Single-Retailer Program- Other

For campaigns that ran with a tailored, retailer-specific idea and executed that idea at a single retail chain.

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2016 BRONZE

Dollar General Frozen Merchandising Campaign

Frozen food sales at Dollar General werent just cold they were freezing. Shoppers ran in when they ran out of things like paper towels, toilet paper and dish soap. But frozen pizza and ice cream? Not so much. Thats when Nestl stepped in, getting shoppers to see the retailer as more than just a place for paper plates, but for what goes on them. Sales grew, freezers emptied and dinnertime got a whole lot easier for a whole lot of people.

Brand: Nestl Frozen Scale: DiGiorno, Tombstone, Stouffer's, Hot Pockets, Nestl Ice Cream
Client: Nestl USA
Agency: Geometry Global
Language: English