Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2016 GOLD

Master Kong Kung-fu of Noodles Campaign

Brand: Master Kong
Client: Master Kong
Agency: Trio Isobar
Language: Mandarin

2016 SILVER

"Invisible Darkness" IMC

Brand: Techron TCP
Client: Chevron Corporation China
Agency: Soho Square
Language: Mandarin

2016 SILVER

Big Family games – the time when we’re together!

Brand: Hasbro Games
Client: Hasbro
Agency: FUSE BBDO
Language: English

FINALISTS

What's Up You. Made by You.

CLARO HAZLO REALIDAD.

AXE Hazlo Épico con AXE Volumen 2