Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2016 GOLD

They're Just Cows! The comeback of Sawsan & Souad

Brand: Labanita
Client: Al Mansour Trading and Distribution
Agency: FP7/CAI
Language: English

2016 GOLD

Master Kong Kung-fu of Noodles Campaign

Brand: Master Kong
Client: Master Kong
Agency: Trio Isobar
Language: Mandarin

2016 SILVER

"Invisible Darkness" IMC

Brand: Techron TCP
Client: Chevron Corporation China
Agency: Soho Square
Language: Mandarin

FINALISTS

McDonald's Deals so distracting they were unskippable

Poker Influencers' Friends

Poker Extintos, la serie para salvar la amistad