Shopper Marketing: Category/Aisle Evolution

Some of the most impactful shopper marketing efforts occur when a deep understanding of shoppers’ attitudes, behaviors, and needs lead to innovative category/aisle evolution.

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Olay Shelf Reinvention at Walmart

With impressive prestige growth and lackluster Olay business results at Walmart, we set out to ignite the Olay business at Walmart, which meant focusing on the core: the shelf. Our shopper was overwhelmed and frustrated in the Walmart skin care aisle, so we executed a simplified her shopping experience and gave her the inspiration and confidence she needed to close in-aisle. Ultimately, we exceeded program objectives by driving new, top sellers and regimen at the shelf.


Brand: Olay
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

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