Commerce & Shopper: Loyalty
This category will highlight efforts that were designed with loyalty as the driver for the effort.
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2017 SILVER
2017 BRONZE
2015 SILVER
The Big Win
IHGs loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. How do you revitalize a loyalty program with increasingly disengaged members amidst a commoditized promotional landscape? Leverage the oodles of data at our disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win. Revenue and engagement increased by multiples compared to the previous promotions and consequently IHG set the new standard for hotel loyalty promotions.
Brand:
IHG Rewards Club
Client:
IHG
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Gazprom NeftLubricants
Sales King
L'Etoile
L'Etoile: The Customers Days
Tarjeta Cencosud
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