Shopper Marketing: Loyalty

This category will highlight efforts that were designed with loyalty as the driver for the effort.

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Copa Confederaciones


Brand: Movistar
Client: Movistar
Agency: Prolam Young & Rubicam

Club Ahorro Unimarc


Brand: Unimarc
Client: Unimarc
Agency: Prolam Young & Rubicam

The Big Win

IHGs loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. How do you revitalize a loyalty program with increasingly disengaged members amidst a commoditized promotional landscape? Leverage the oodles of data at our disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win. Revenue and engagement increased by multiples compared to the previous promotions and consequently IHG set the new standard for hotel loyalty promotions.


Brand: IHG Rewards Club
Client: IHG
Agency: Ogilvy & Mather

2019_ru_2019_1926_hero_1 Gazprom NeftLubricants Sales King
2019_ru_2019_2242_hero_1 L'Etoile L'Etoile: The Customers Days
2018_sme_2018_e-368-868_hero_1 Ahold USA Focusing on Fresh
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